Unleashing the Potential of Big Data: Insights from a Systematic Review and Longitudinal Case Study
Abstract
Big Data has emerged as a transformative force across industries, promising profound impacts on decision-making and innovation. This paper conducts a systematic review complemented by a longitudinal case study to delve into the multifaceted realm of Big Data. From data analytics driving business strategies to the integration of artificial intelligence, this research offers a comprehensive examination of how Big Data can reshape organizations, enhance operational efficiency, and foster data-driven innovation.
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