Al And Ml Integrated Analytics Methods To Enhance Website Quality
Abstract
A website is a collection of pages and web content. It serves as the entrance for customers to enter any establishment. For any type of business, website upgrading will increase return on investment. Techniques for website optimization and analytics are clearly illustrating which client information and expectations are appropriate. In recent days, approaches based on Artificial Intelligence (AI) are becoming more popular for analysing website performance. This study examines and discusses technologies for website analytics that are AI-enabled. Machine learning (ML) ideas have spread around the world as a means of bridging the gap and avoiding the problems associated with AI. To determine a visitor's behaviour on a website, ML-assisted website analytics tools like Google Analytics and kiss metrics are employed.
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