CONSUMER PERCEPTION STUDY IN NASHIK OF PRODUCTS & SECTOR OF INSURANCE
Abstract
Life insurance encourages saving and offers dependent family members financial security during times of risk. Increasing knowledge and need for financial stability has resulted in moderate growth for the insurance industry in recent years. Knowing your target market and developing policies that cater to their demands can help you win the fierce competition, draw more customers, and increase market share. The goal of the study is to examine how different investors behave as consumers in Nashik, a district in Maharashtra, India. With the use of a standardised questionnaire, the descriptive research determines the key criteria taken into account. To determine consumer preferences for investment choices, the questionnaire was given to 72 respondents. Descriptive approaches and bivariate, non-parametric analysis using the Mann Whitney U test are used to assess the primary data that was obtained. important discoveries
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