MAROJU, P. K. Leveraging Machine Learning for Customer Segmentation and Targeted Marketing in BFSI. International Transactions in Artificial Intelligence, [S. l.], v. 7, n. 7, p. 1–20, 2023. Disponível em: https://isjr.co.in/index.php/ITAI/article/view/270. Acesso em: 5 feb. 2025.